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1 article tagged Product.
8 August 2026 · 3 min · Sabia Solutions
Validating the regulation is not validating the customer
We built Making Tax Digital filing software against a compulsory obligation with a hard deadline, and it still did not reach launch. The mistake was treating a mandate as evidence of demand.
Start with what is in the way.
Most of this work is shaped by the obstacle rather than the ambition. A deal that keeps stalling at the same stage, a process nobody owns, a product that will not sell, a decision that has been open for months. Tell us yours and we will say honestly whether we are the right people for it.